Raising Aspirations at Stockwell Park


EiA worked with Lambeth school to raise student aspirations through an enterprise programme.


EiA  delivered an innovative 3 term project working with a combined group of students from year 9 and 10 over 3 terms from Stockwell Park School. The highlight of the programme was awarding funding to all 5 groups who presented their business ideas to a panel of independent professionals, ranging from an accountant, to head of Enterprise at the Government Office for London.


EiA encouraged the current generation of school children to be more enterprising with a programme for over thirty students from Years 9 and 10 at Stockwell Park School, in the London borough of Lambeth.


The group learned the principles of advertising in a session with PR guru and former Chairman of top PR branding specialist QBO Bell Pottinger, Trevor Morris.


The students were split into groups and tasked to develop a modern day advert around the enterprising skills of the monks.


The weekly course started before school. It covered a number of important business areas including business planning, financial management, marketing and business development.


The groups participated in a pitch to an independent panel, which included London Accord Chief Executive, Mike Richardson. The winning group from the advertising competition, which took place between the students, had the opportunity to spend a half a day at the one of the UK leading advertising companies.


They presented their winning advert to the Chairman in the board room of Advertising Agency, Bartle, Bogle, Hegarty (BBH). They also got the chance to spend the afternoon at the agency to see how a live advert is put together.


Subsequently three groups were awarded up to £500 each to turn their concepts into real commercial opportunities!


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