An exciting Trading Up! day was run at the London Metropolitan Business School to 112 students. A high impact and fun filled session took place for a set of 1st year Business/Management students at Southside in Holloway Road, focusing on entrepreneurial skills and trading, including a personalised SWOT analysis for each student.

Organised by Linda Johnson, Head of Learning and Teaching, EiA have worked closely with LMBS for many years and the success of the EiA sessions is proven year on year. One student said "The best part was team working. I love coming up with ideas, selling, speaking to new people and making decisions. it had a real professional feel to it. I loved it."