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“The students blew my expectations away. What they have done is create somethings that we will now take away and think about, but let’s see what will happen.” J P Rangaswami, Chief Scientist, Salesforce



Classroom to Boardroom at Salesforce with Trinity School


Today has been fascinating; I came in with reasonably high expectation because Philip had told me they were a good bunch of students. We had an expectation they would perform well. We came up with what we thought was a hard exercise and the students responded well without any restrictions or assumptions, so valid attempts were made for comprehensive research. The students blew my expectations away. What they have done is create somethings that we will now take away and think about, but let's see what will happen.

J P Rangaswami, Chief Scientist, Salesforce


From 26th August- 28th August 2014, Entrepreneurs in Action ran a ‘Classroom to Boardroom’ programme with Trinity School. For the first time the challenger for the programme was Salesforce.


The Salesforce.com Foundation is based on a simple idea: leverage 1% of the company’s product, equity and time to improve communities around the world. They call this integrated, philanthropic approach the 1-1-1 model. They want their customers to be successful. They believe we can provide them with the tools, at very low cost, to help them achieve their mission. Their aim is to people understand how they can help themselves (www.salesforce.com/uk/).


Here is the challenge that was set by Salesforce for the students.

  • Our customers raise significant income by using professional fundraisers. A big campaign, for example, can bring in, say, £1m in revenue per year. For this, the professional fundraiser would receive a commission of about 33%. We want to take advantage of our technology to expedite the need for paying professional fundraisers.
  • Chuggers – professionals who attempt to engage randomly – are effective BUT expensive, as well as causing discomfort to those they approach. Most emails remain unread, even by those that have agreed to receive emails from us.  The challenge, therefore, is:
  1. The students to think afresh about the problems that charities have raising money.
  2. The students to understand how the best, most visionary companies, are using social media to extend their reach.
  3. To give us at salesforce.com, ideas that we can suggest to our Foundation customers as to how they can use our technology to fundraise. 


  • “I simply cannot believe that the students achieved what they did in eight hours. I also cannot believe that they are 16 and 17 years old; their poise, confidence, communication skills and structure of their presentation were outstanding. I also find it hard to believe that they executed the brief in the way they did with the time they had. They understood our business incredibly well. They pinpointed accurately the majority of our 'problems'; those that we debate on a daily basis! - and came up with some excellent solutions.” Isabel Kelly, International Director, Salesforce Foundation
  • “I was really impressed by the confidence shown by the students during the presentation. I was impressed with the way the students understood the problem and the amount of research that was undertaken in a short period of time. I found the students shared the responsiblities well and the team work, enthusiasim and intelligence was on show from day one.” Philip Kenley, Programme Manager, Salesforce

The students had only 8 hours to prepare for this presentation and the resulting presentation they gave in this limited time was fantastic. Here are results from the evaluation forms.


Teacher comments:

  • “Eric clearly had a great relationship with the students and bought the best out of them. There were certainly some who really came out of their shells and surprised themselves and me. The experience of visiting the offices and seeing life at Salesforce was also very valuable.” Rob Earl, Head of Economics and Business, Trinity School
  • “Students were allowed independent learning and as a result there were effective engagements with all the students. Programme was more of ‘student led’ and this makes for excellent interaction.” Sam Orungbamade, Teacher, Trinity School

Student opinions of the four day programme

  1. 100% of the students felt the event ran smoothly and any problems were handled well.
  2. 100% of the students felt they received good support or better.
  3. 100% of the students found the programme interesting or better and would recommend it to others.  
  4. 100% of the students enjoyed the experience of presenting in front of senior board members.

The students’ gained the following by taking part in the programme:

  1. 100% of students increased their understanding of business and enterprise.
  2. 100% of students now have a feel for what it is like to be part of a real business assignment.
  3. 100% of students have increased skills to help their school learning and increased their future employment chances.
  4. 100% of the students have greater confidence in what they can achieve.

Skills improved slightly or better


Project management


Problem solving


Team working


Working to tight deadlines


Motivating myself


Leaderships skills



Entrepreneurs in Action felt that the Classroom to Boardroom programme was a success with great contributions from the students from Trinity School.  This is the first time we have ran a 3 day programme, the students did exceptionally well in light of the timelines and difficulty of the challenge set. We would also like to commend the students of Trinity School for taking time out of their summer holidays to participate in the Classroom to Boardroom programme.


If you would like to hear more about our programmes, please contact info@theeia.com or click on this form and someone will be in touch with you.


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