New research
The Generational Pension Divide
What Gen Z and Gen Alpha are telling us about saving, financial confidence and the future of pensions.
– Created by Capita Pension Solutions and Entrepreneurs in Action.
Bringing Gen Z and Gen Alpha perspectives into business.
EiA works alongside leadership teams, combining their knowledge of the organisation with our generational intelligence, external perspective and direct engagement with younger generations, including Gen Z and Gen Alpha.
Together, we explore how changing expectations and behaviours may influence people, customers, innovation and future growth.
Generational intelligence from inside your organisation and from the world around it
Our proprietary ICAN® and ECAN® approaches help leadership teams hear directly from Gen Z and Gen Alpha — both from younger colleagues already inside the organisation and from the future employees, customers and consumers shaping what comes next.
ICAN® – The view from inside
Brings the perspectives and experiences of younger colleagues into organisational thinking and decision-making.
ECAN® – The view from outside
Brings an external generational perspective from future employees, customers and consumers.
We Are Trusted By Global Brands
Entrepreneurs In Action are trusted by global brands to deliver valuable Gen Z insights. Many leading global brands trust us as their Gen Z consulting company including AON, INEOS, UEFA, Virgin Atlantic, Salesforce, Fidelity International, Siemens, Waitrose, and Morgan Stanley to name but a few. Discover more about how we have helped them uncover Gen Z insights in our case studies section.
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Social impact
EiA Foundation CIC
EiA Foundation CIC delivers our social impact work, creating opportunities for young people to contribute their perspectives, build confidence and engage with real-world social challenges.
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Bring a generational perspective to your next business challenge
Talk to us about the workforce, customer, communication or growth question your organisation is exploring.