EiA: Personal Brand in You and Entrepreneur in You with Hampton and Surbiton School

News


“I didn’t realise how much employers look at your digital footprint and I wasn’t aware of sites like LinkedIn and how helpful it is.”

Student, Hampton

On 7thand 8thJuly 2014, fiftyYear 11 students from Hampton and Surbiton School were involved in a two day programme, which consisted of:

  • Day one – The Personal Brand in You –(PBIY)
  • Day two – The Entrepreneur in You – (EiY)

The PBIY programme provided students with an opportunity to learn what underpins their personal brand, exploring areas such as social media, digital footprint, networking and interview skills. The EiY programme gave students an insight into how business ideas are generated, brand building, sales and marketing techniques and product development.

Day 1 of the programme taught the students the elements of personal branding, the importance of communication and networking skills, how their digital footprint can impact on their employment prospects and the importance of a CV comprised of action verbs and ways to sell themselves during a job interview. LinkedIn proved of particular interest, with 98% of the students acknowledging that they did not have a LinkedIn profile, or had thought of using LinkedIn. A number of students prepared video CVs as part of the day, which was seen as a fun and a beneficial exercise.

Student comments:

  • I didn’t know what a personal brand was and now I have a detailed understanding about what to include and what would be in it.
  • It has showed me that if I want to get the job of my dreams I have to be aware of what I put on the internet.

Student’s thoughts on the programme:

  • 100% of students felt the event ran smoothly and any problems were handled well.
  • 1% of students found the programme interesting or better and would recommend it to others.

What the students gained from the programme:

  • 100% of students had increased their understanding of their personal brand a fair amount or better.
  • 1% of students had increased their understanding of the importance of their digital footprint and the effect it has on their personal brand.
  • 96% of students felt more informed about what it takes to build their personal brand.

92% of students felt they were more informed about the importance of their digital footprint and the effect it has on their own personal brand

Day 2 of the programme introduced the students to the world of entrepreneurs and business, and the importance of the 4 P’s of marketing: Price, Promotion, Placement and Product. The students were then given the opportunity to use all they had learned over the two day period to create a product or service that could be sold or pitched during the trading session withinvited outside buyers. The Trading Game provided a real opportunity for the students to connect their learning from the two days in a ‘real’competitive environment as they competed with other student businesses for the custom of buyers.

 

 

 

 

Student comments:

“Taking part in the final exercise was very informative as to what it takes to be an entrepreneur.”
“This course has given me an insight into the skills of an entrepreneurs and tips on setting up your own business.”
Student’s thoughts on the programme:

100% of students felt the event ran smoothly and any problems were handled well.
100% of students found the programme interesting or better and would recommend it to others.
What the students gained from the programme:

100% of students increased their understanding of business and enterprise, and what it take to be a successful entrepreneur a fair amount or better.
98% of students improved their confidence in what they can do and how they can work in a team a fair amount or better.
100% of students have a good feel or better for what it is like to trade.
1% of students feel more informed about what it takes to be an entrepreneur.
Entrepreneurs in Action felt that the 21st Century programme now in its fifth year, was once again a tremendous success with great contributions from the students from both Hampton and Surbiton Schools.