The Generational Pension Divide

How and why Gen Z and Gen Alpha are rewriting the rules

The UK pensions industry is facing a generational shift. Younger people are entering adulthood with different expectations of work, saving, financial security, communication and trust. Created by Capita Pension Solutions and Entrepreneurs in Action, this report explores what Gen Z and Gen Alpha’s attitudes to money, saving, work and trust mean for pensions providers, employers and financial services leaders.

Traditional pensions engagement is struggling to connect with younger generations whose financial lives are shaped by side hustles, digital platforms, economic pressure, values-led decision-making and declining institutional trust. For pensions and financial services organisations, this is both a strategic challenge and a major growth opportunity.

What the report explores

  • The structural mismatch between traditional pension design and modern working lives
  • The financial squeeze facing younger generations
  • The behavioural evolution in savings, digital assets and risk appetite
  • The communications revolution shaping how young people expect to engage
  • The expectation gap between providers and future savers
  • The trust crisis facing pensions and financial institutions

Who should download this report?

  • Pension providers
  • Employers
  • Trustees
  • Financial services leaders
  • Policymakers
  • Communications and engagement teams
  • reward and benefits leaders
  • Innovation and strategy teams
Download the report

Created by Capita Pension Solutions and Entrepreneurs in Action, this report brings the voices of Gen Z and Gen Alpha into one of the most important conversations facing the pensions industry.